Can't believe how great this tastes. I am currently using the Belgium Chocolate one but have stocked up on Blueberry muffin and Cookies and Cream. I am confident that I won't be disappointed with the taste of them either. The powder is fluffy and mixes well. I usually have the thicker shake. In the past I have loyally used another known 'Female brand' on the market which tasted so bad I had to hold my nose to drink and try to keep down and never saw any results from taking. Glad to say I have thrown it anyway and stocked up on JST Jodie diet protein and meal replacement. I am just praying for a JST Jodie meal replacement bar to come out now!